Brand
Money management,
simplified.
Casi should feel like a friendly consumer product: warm, clear, and a little playful. Use these colors, the clover coin, and the 3D artwork together. Don’t restyle them into a different look.
Logo
The mark is a golden clover coin. Keep it intact. Don’t redraw the clover, stretch it, add a shadow, or place it on a busy photo. Leave clear space around it about the width of one clover leaf.
Color
Charcoal, cream, and one orange. Casi orange is the only accent. Don’t add blue gradients or extra brand colors.
- Charcoal#191919Page background
- Soft charcoal#242220Quiet surfaces
- Cream#F6F1E7Primary text
- Warm gray#B7AEA0Supporting text
- Casi orange#FFB52EAccent, buttons, highlights
- Ink#1A140CText on orange buttons
Type
Plus Jakarta Sans. Headlines are bold, large, and set with a comfortable line height. Body text stays cream or warm gray. Don’t use a thin, condensed, or futuristic face.
Money management, simplified.
Track, plan, and build better money habits without the accounting headache.
Artwork
One 3D world: soft rounded forms, clay-like surfaces, golden coins, the clover emblem, and a deep charcoal studio background. The hand and the coin should stay recognizable. Don’t mix in stock photos, flat icons, or a second illustration style.